The Michelin Guide wanted to change the format of their Michelin Guide Revelation by taking it from a morning event into a buzzy evening cocktail reception. AOK Creative was briefed to highlight the link between gastronomy and cinema after being selected as the Michelin Guide's UK based agency for the third year running.
VENUE: The BFI Imax London Waterloo - probably one of London’s most famous cinemas, home to the largest cinema screen in Britain.
WHAT WE DID: AOK Creative worked with Michelin Travel Partners, as well as all 13 event partners, to create, build and deliver the Michelin Guide Revelation 2019:
A massive thank you to our preferred AV supplier for the past 18 years, Broadsword, for their help.
RESULTS: The event received fantastic feedback, with over 500 industry guests through the doors, creating a huge impact on social media with #MichelinStar19 trending on Twitter.
Your planning, coordination, and support on the weekend itself were, as always, second to none!
Your team is a credit to your business. I look forward to many more events hosted by AOK Creative!
Virgin Media Business
You guys are truly great. You make my life so much easier!
You guys were amazing! Everything was absolutely perfect!